x

Like our Facebook Page

   
Early Times Newspaper Jammu, Leading Newspaper Jammu
 
Breaking News :   Truck crushes biker to death in Doda | JK electoral office begins preparations for Assembly polls | Govt reviews service records of 1,143 IAS officers to check non-performers | Truck crushes 35-year-old motorcyclist to death in Doda | Supreme Court stays probe into J Jayalalithaa's death | On-line booking of Helicopter tickets commences on 1st May, 2019 for Shri Amarnathji Yatra 2019 | PM Narendra Modi will file his nomination from Varanasi constituency today | BSF personnal attempts suicide, rushed to the hospital | J&K Pharma firm searched for profiteering by I-T | Sartingle residents flay R&B Deptt for dilapidated road | Two Govt employees, relatives of PDP's ex-MLA participate in election rally, violate MCC | Two Hizb militants killed in Bijbehara gunfight | HC allows renovation of sports Centre damaged by 2014 floods | 9 Judges transferred, 7 get additional charge | LS campaign has exposed RSS, BJP, Congress: AAP | SGPC provides financial assistance to Gurudwara Sahib | Rattled Mehbooba desperate to generate sympathy: Brig Gupta | PC leader castigates NC for uncertainty in Kashmir | FOIJ delegation calls on Advisors to Governor | NIA takes custody of 2 JeM suspects in terror cases | ITI employees discuss issues with Secretary | NEET 2019: Four more exam centres in Valley to accommodate 9,250 aspirants | ECI to convene meeting today over assembly polls in J-K | MPEJ expresses concern over increasing road accident | DDC chairs PNC meeting | Power shut down | DDC discusses District CAPEX Plan 2019-20 proposals | NCURDS organises workshop on Popularization of Science Activities | BJP appoints convenor professional cell | Deputy Commissioner convenes meeting on traffic problem | Who is calling shots in J&K admin? | Govt to take action against relief deptt officials for fleecing migrants | Dolma quits, Karbalaie opposes official candidate | Mehbooba senses defeat, blames everyone except herself | Omar, Mehbooba further widening gulf between regions | Changing colours of Farooq, Mehbooba | 'Cop-turned-militant among 4 behind RSS leader's killing' | Governor expresses grief over loss of lives in accident | Jamaat, JKLF aides under NIA scanner | Non-KAS officer continues to be part of core team of Governor's Grievance Cell | SIC directs RTI applicant to inspect record | Sanathan Sabha calls for protest march on Apr 27 | SAC approve honorarium, locals continue to suffer | Govt directs hospitals to display rate list of tests, lab investigations | NCURDS organises workshop on Popularization of Science Activities | 3 day youth cultural festival concludes at Kargil | Cultural programme organized under cap at Ramban | Drabshalla schools lack proper accommodation, infrastructure | 63kv Transformer gathers rust for 18 years | I-T deptt conducts raids at properties of Imran Ansari, reports rejected by PC leader | Drabshalla schools lack proper accommodation, infrastructure | Div Com reviews progress | Cong capable of defeating communal and fascist forces, says Mir | Those trying to tinker with Art 370 are playing with fire: Abdullah | Anand Jain assumes charge of Director ACB | BJP leaders have made the elections ugliest: Prof Soz | SSP Kathua emphasize for eradication of drug abuse | SIP School hosts Choi- Kwang-Do Inter School District Tournament | JSS Jammu outshines in 'GK Olympiad' | DPS Nagbani organizes lecture on 'Indian Values' | Heritage School holds Interactive Session | Three day Wushu championship enters second day | JK team participates in 15th Kotaka Cup | Samooh Theater performs Dogri play "Dak Ghar" | Indian Hawks Roller Skating Club J&K wins 13 medals in All India C'ship | Secretary Sports Council sends off U 13 SFAI league team | JK Bank awarded for outstanding contribution in Housing sector | PSP stage protest against mainstream parties | Dy Mayor inspects Daru Gali Mohalla | Bar Election: 44 votes to cast by postal ballot | Court rejects bail of car thief | Vikramaditya expressed grief over Doda landslide | CB arrests interstate fraudster from Punjab | CUJ's alumni meet today | Jammu: Lok Adalat settles 376 cases | Traffic Police issue advisory for NHW travellers | Sainik School organizes investiture ceremony | Tourism casual labourers demand release of wages, threatens to lock down offices | Awareness rally taken out to mark World Malaria Day | Kashmir: Civilian traffic resumes on national highway | Night curfew hours reviewed, people ask to print mobile contacts on vehicles | Imran Khan: A worried and disillusioned prime minister | Democratic sovereignty shackled by politicians | Resolving the Kashmir dispute | Kashmir centric politicians condemn trouble in Sri Lanka | Rs 14000 fine recovered from erring traders | Bijli Adalat, rescheduled | General Observer chairs 2nd phase training of MOs | Residents of Lower Ari protest against bad condition of road | World Malaria Day observed | JMC organizes awareness programme on solid waste management | Two cattle killed in fire incident in Naka Manjhari | Chuggan Choroon incident reflects negligence of PDD: Nadeem Rafiq | JKPM seeks investigation of funds utilized for Power House | Back Issues  
 
news details
Television-An effective Source of Information and Entertainment
8/30/2018 10:55:02 PM
Dr. Banarsi Lal and Dr. Pawan Sharma

The present age has
been rightly termed as an 'information age'. Information plays an immense value in our society. Information has become an integral part of our daily life. Now people want adequate and authentic information as early as possible. The mass media namely newspaper, radio and television are catering to this important need of people. For the rapid and overall development of a country it is must that the citizens of that country are well versed with the happenings around them. Present Indian extension system is under numerous pressures where the extension workers have to cater not only vast population but also to perform administrative, election, input supply and other works. Under these circumstances, it is not practically possible to serve all the farmers, all the time for all the problems when ratio of extension worker and farmer, the sender and receiver is more than 1:1000. Therefore, the potential of mass media can be exploited to serve the rural population in this direction. As far as the farmers of hilly areas of Jammu and Kashmir, U.P., Bihar and like backward areas are concerned they are traditionalist-hardliners and shy in nature with poor communication behaviour. They hesitate to adopt recent technologies. The reason of poor communication behaviour is not only because of their personal weaknesses but there are number of constraints which come in the way and restrict them to make use of extension personnel's and communication channels.
Communication is the vital aspect to change the behaviour of the receiver. As a matter of fact, no executive can be successful without communicating effectively with his superiors or subordinates. Messages could be in the form of words, symbols, signs, letters or actions. The importance of communication has been greatly emphasized by all the management experts. Communication is like a part of an individual's life as well as organizational existence. Its importance is self-explanatory and is having common experience of all as well. Communication is the core activity of human association in general and progress as well as development in particular. No human life can exist in isolation. A man can survive only in society and the survival in society is possible with communication. Therefore, communication is identified as the oldest continued activity of human being since birth and goes on and on till death. More precisely, communication is the basic need of human beings and web of society which makes the survival, growth, progress and development of man possible and holds the society intact and progressive. Communication is a vital part of personal life in the society. It is equally important in business, education, civilization, administration and other situations where people encounter with each other to satisfy their needs and wishes. Electronisation and mechanization in communication systems have provided opportunity to access the information rapidly, accurately and repeatedly. To reach the unreach modern electronic gadgets and systems have been introduced to cope-up the requirements. The government of India has realized the need and utility of these electronic equipments for rural population. Therefore, massive programmes of cyber extension, digital interactive distance learning, online networks, and computers aided multimedia; internet and free online telephones etc. have been launched for the farmers. Some of the major extension technology systems and approaches are being used presently like kisan call centre (1800-180-1551), Cyber Extension, ATIC, computer-internet connectivity etc.
Communication in agriculture is not only to inform and create awareness among the farmers but also to implement new ideas that change the mode of farming. Village extension workers (VEWs) inform the farmers about the new technologies, but they are not keeping pace with the advancement of technical know-how. Secondly, the message has to travel through many stages from its source to the ultimate users. Due to this hierarchical transfer sometimes it loses its meaning and originality. Use of television as a powerful communication medium has no doubt to captivate the agriculture educators to harness its potential for reaching far across the nation. While it provides words with pictures and sound effect like movie, T.V. has the capacity to reach the largest number of people in the shortest possible time. People learn through the eyes and ears both thus, gain greater knowledge and understanding of the subject.
The boom in television industries has not only affected urban masses but the rural masses are also fascinated with this media. Now this has become one of the most important media of mass communication for rural masses. It has played a major role in transferring latest technological know-how to the rural people. In India where the rural masses are isolated in villages the communication is difficult and challenging. In this situation television is one of the important sources of mass media which plays a pivotal role in reaching large number of people in no time. Television can bring the world to our door steps within a second. This mass medium has made dissemination of news, information and entertainment possible on a scale unprecedented in human society. It is undoubtedly one of the most versatile audio-visual aids ever developed.
The television in India began modestly on September 15, 1959 by a UNESCO grant to study the use of T.V. as a medium of education, rural uplift and community development. In 1959 an experimental television programme was started to train personnel and particularly to discover what television would achieve in community development and formal education. Philips (India) demonstrated its use at an exhibition in New Delhi. The range of the transmitter was 40 kilometers and the audience comprised members of 180 tele-clubs which were provided free sets by UNESCO. The year 1961 witnessed educational television programmes on science for teachers. In the year 1965 entertainment programmes were introduced under pressure from manufacturers and the public. In the year 1967, Indian T.V. went into rural programmes and 'Krishi Darshan' programme for farmers in 80 villages tele-clubs in Delhi and Haryana were started. The year 1975-76 beamed educational programmes to villages through SITE. Commercial telecast for the first time was introduced in 1976. In 1977 terrestrial transmitters were put up at selected centres to extend television coverage. On August, 15, 1982, the national programme was inaugurated. In 1983 INSAT-IA India's first communication satellite was placed in geostationary orbit but failed in its operation. In 1983 INSAT-IB was successfully launched in orbit by the American Shuttle Challenger. The transfer of science to rural people in India and gradual inoculation of scientific attitude in their everyday life, need to demonstrate in the language which will be understood and appreciated by the rural people. Television as an audio-visual medium of communication offers immense potential for disseminating the technological information to remote corners of the country through the nationwide T.V. network. Television is also considered very strong as the first stage of awareness. Apart from that, it speeds up entire process of adoption. It is considered as a credible source of information and is taken as authentic, trustworthy and prestigious medium of communication.
  Share This News with Your Friends on Social Network  
  Comment on this Story  
 
 
 
Early Times Android App
STOCK UPDATE
  
BSE Sensex
NSE Nifty
 
CRICKET UPDATE
 
 
 
 
 
 
 
 
   
Home About Us Top Stories Local News National News Sports News Opinion Editorial ET Cetra Advertise with Us ET E-paper
 
 
J&K RELATED WEBSITES
J&K Govt. Official website
Jammu Kashmir Tourism
JKTDC
Mata Vaishnodevi Shrine Board
Shri Amarnath Ji Shrine Board
Shri Shiv Khori Shrine Board
UTILITY
Train Enquiry
IRCTC
Matavaishnodevi
BSNL
Jammu Kashmir Bank
State Bank of India
PUBLIC INTEREST
Passport Department
Income Tax Department
JK CAMPA
JK GAD
IT Education
Web Site Design Services
EDUCATION
Jammu University
Jammu University Results
JKBOSE
Kashmir University
IGNOU Jammu Center
SMVDU