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news details
Diwedi calls for extensive awareness about Back to Village prog
6/15/2019 10:24:17 PM
Early Times Report
SRINAGAR, June 15: With an aim to reach out to people at grassroots level under a vital program-- 'Back to the Village--Governance at the doorsteps', Commissioner Secretary, Information, Manoj Kumar Dwivedi on Saturday held an extensive consultative meeting with the officials and the stakeholders from the print and electronic media.
Speaking on the occasion, sought suggestions and feedback from the stakeholders on starting a media plan on the programme--urging them to work for successful launch of the programme. He said that government was working on the objectives of the programme.
The Secretary said that the role of mass media including several media technologies is envisioned to influence large viewers. He urged the stakeholders to be part of the program as it was aimed to benefit the people at the grassroots.
Dwivedi said that a comprehensive media campaign would be launched for the successful implementation of the BTVP. He urged the stakeholders to provide their creative inputs and help the Government to reach out to the people--in order to mitigate their sufferings and address their grievances.
Pertinently, in a first of its kind, the Jammu and Kashmir Government has embarked on an ambitious initiative of reaching out to people at grassroots level through a program named as 'Back to the Village'.
The program is being organized from June 20 to June 27across all Panchayats of the state.
He said as per the directions of the Chief Secretary, the program will involve the people of the state and government officials in a joint effort to deliver the mission of equitable development across all our rural areas. The program is primarily aimed at energizing the over 7000 villages, 4483 Panchayats and directing development efforts in rural areas through community participation and to create in the rural masses an earnest desire for decent standard of living.
The meeting was attended by officials of Department of Information and Public relations and representatives from print and electronic media.
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