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news details
Ford India launches comic book "Discover More with Ford"
11/16/2019 10:24:37 PM
Early Times Report

Jammu, Nov 16: To drive home the significance of safer and saner roads, Ford India launched several unique initiatives on the Children's Day - including a specially created Comic Book titled Discover More with Ford.
A unique content initiative, the comic book inspires readers to be the change they wish to see in making travel safe for drivers and pedestrians. With Ford EcoSport as the narrator, the story highlights a day in the life of Dia the lead character and how she never fails to follow traffic rules.
Her courteous behaviour throughout the story makes her a role model not just for the kids travelling with her, but also the readers.
With illustrations by India's leading children's book illustrator, comic book artist and animator - Priya Kuriyan & authored by Rohini Vij, professional storyteller and founder NutSpace Edtech, the book furthers Ford's attempt in making people pause, reflect and discover -seeing Dia's courteous behaviour.
"From providing the best of safety technology in Ford cars -to- encouraging drivers to be courteous to others while driving and follow rules, we believe in making every effort possible to ensure that every family travel safely," said Kapil Sharma, Director, Communications, Ford India. "With the Comic Book, we look to put an influencer in each car, persuading others to be courteous and drive safe."
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