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2nd edition of Jammu Film Festival postponed over Covid-19 concerns
7/8/2020 11:55:05 PM

EARLY TIMES REPORT

JAMMU, July 8: The much awaited second edition of Jammu Film Festival has been postponed. This was announced by the Festival Directors Rakesh Roshan Bhat and Rohit Bhat today. “Although Jammu Film Festival was the most awaited entertainment event of Jammu in 2020 owing to the huge success of its first edition in 2019, the core team has decided to postpone the event keeping in view the Covid situation”, disclosed Rohit Bhat, the Festival Director
“The response to the first edition was overwhelming. It was a huge success. The city of Jammu was host to film makers and film enthusiasts from across the world many of which attended the event in person. The hospitality and warmth of Jammu spread far and wide with participants talking about it on their social media handles and in media interactions. It was a great boost to the image and tourism of Jammu. Thus, it was incumbent upon us to make the festival bigger and better in the second edition. We are delighted to share that we have entered into a strategic partnership with a Mumbai based media company PSJ Media Vision to achieve the scale and grandeur that we envisioned for the second edition. However, looking at the current Covid situation it looks unlikely that such an event can be held this year because it would require participants and guests to travel nationally and internationally besides having the huge footfalls at the physical venues in Jammu. The core committee in consultation with the strategic partner PSJ Media Vision decided to postpone the event. The new dates will be announced as soon as the policy guidelines allow such events in future”, elaborated Rakesh Roshan Bhat, the co-festival Director and brain behind the festival.
“Though we had suggestions to do an online film festival but we felt doing so would take away the Jammu factor from it. This festival is about celebrating the city, the people and the warmth of Jammu. Technologically it would not be a challenge to do it online though”, explained the Technical Director of the festival Rahul Pandit, who is also the MD of leading IT company of Jammu, Ideogram Technologies.
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